COLOMBO, SRI LANKA (September 20, 2018): At a ceremony held at Cinnamon Grand yesterday and consequent to the change of ownership from Melstacorp PLC to Bluestone1 Limited, Melsta Regal Finance Limited unveiled its new brand identity ‘Fintrex Finance Limited’. The Bluestone acquisition was backed by a consortium of world class investors including global insurance giant Fairfax Holdings who now hold 70% along with MAS and Hirdaramani Group who together hold 24%.
The investors are represented on the Board by Mr. Ajit Gunewardene Chairman, Mr. Ronnie Peiris, and Mr. Shantanu Nagpal, who come with a well-established track record.
Chairman Mr. Ajit Gunwardene in his address stated that the name Fintrex Finance is coined from the words ‘financial entrepreneurs’ and ‘experts’. It speaks to the powerful combination that sets the company apart from the rest. The new brand identity reflects the team’s potential to maximize efforts and unlock value for customers. It signals a clear bias for action, speed and agility.
He further stated that the emerging entrepreneurs and small enterprises in Sri Lanka requires support as they are still under financed and as such there is a lot of potential in this space. Therefore, Fintrex Finance will focus on filling this gap by offering financial products to this segment: not only by providing Asset products such as Trade Finance, Leasing and Loans but also by cultivating their savings habit.
Mrs. Tamara Dharmakirti-Herath Chief Executive Officer, addressing the gathering mentioned that the change of ownership from a trusted Sri Lankan conglomerate to another trusted multinational gives Fintrex the continued strength to forge ahead and pursue its corporate goals.
The Board of Directors under the leadership of Chairman Mr. Ajit Gunewardene focuses on ensuring that the company adopts best trade practices and encourages its employees to be the best in what they do. To this end, much emphasis is given to training and developing talent to be equipped with the required technical knowledge and skill to compete in a dynamic and competitive environment.
The future road map for Fintrex Finance is to embrace technology in order to improve efficiencies and cater to the emerging business transaction trends and expectations of modern clients. Through digitalization, Fintrex Finance also aims to minimize its impact on depleting natural resources and ensure that the operation is environmentally sustainable.
Fintrex Finance will strive to be the benchmark for best in industry business practices and further harness its stakeholder affiliated ventures to build strategic synergies across the organization.