Fintrex Finance, a dynamic and innovative contender in the financial services industry in Sri Lanka, recently signed a Memorandum of Understanding with Toyota Lanka, for optimizing the market opportunities through a joint strategy of a new alliance for shared and combined business success.

The MoU was signed by the Chairman of Toyota Lanka Mr. Sachio Yotsukura and GM/CEO of Fintrex Finance, Mr. Jayathilake Bandara. The Chairman of Fintrex Finance Mr. Ajit Gunewardene, the Managing Director of Toyota Lanka Mr. Manohara Athukorala and the Head of Value Chain and Mobility Solutions – Toyota Lanka Mr. Yoshihiro Tate graced the event with their presence, along with the corporate heads and senior managers of both companies attended the gathering held at the Toyota Lanka Head Office – Wattala recently.

Under this agreement, both parties will combine their resources including their technical expertise to serve their customers better with flexible and convenient financing solutions under one roof, leading customers towards the winning edge in sourcing their dream vehicle with the best possible financial solution.

Through this alliance, customers are offered seamless experience of selecting, inspecting their vehicle of choice from the esteemed Toyota range, financed by the most trusted financial services partner: Fintrex.

Addressing the gathering, Chairman Toyota Lanka Mr. Yotsukura added, “We are quite pleased to join hands with Fintrex Finance, an upcoming player in the financial services industry. We at Toyota Lanka strongly believe in harnessing synergies through partnering with our industry verticals.”

Added to that Mr. Athukorala- Managing Director of Toyota Lanka conveyed “Amidst the lackluster business landscape, this initiative will pave the way for ploughing positive sentiments of hope and generating turnaround returns through the strength and expertise of the two entities”.

Mr. Ajit Gunewardene, Chairman of Fintrex Finance during his speech emphasized the need for revival and resurgence by the industry/ business community to take control of the underlying negativities in the atmosphere, for survival and progression in both the short and long term, hence this is the time to invest and sharpen the saw. He further expressed his confidence towards the strong alliance between the two companies for co-operation and collaboration over a longer tenure, which will generate fruitful mutual benefits for both parties in time to come.

General Manage/ CEO of Fintrex Finance, Mr. Jayathilake Bandara highlighted the prevalent market requirement where customers seek best returns for value with speed and agility. He continued: “the synchronization of “Toyota” – the world-renowned vehicle brand with “Fintrex” is a timely call, in terms of the market condition. Fintrex has always adopted prudent strategies in sailing through the tide and has proven itself against the odds.

Mr. Bandara further added:” Under the new agreement all facilities are made available for customers to call or walk into any of the Toyota Lanka show rooms with personalized services backed by funding solutions from Fintrex Finance through a fully digitized process”

Fintrex is backed by world class investors: Fairfax- the Canadian insurance giant (70% share) and Hirdaramani and MAS Group (together holding 24% share). The company has reflected its success in

many aspects within a short span of time. Few such accolades include being recognized as a “Great Workplace” for two consecutive years (2021 and 2022) by GPTW, the global workplace culture assessment institute, while being honored as the “Fastest Growing Finance Company in Sri Lanka” for the year 2021 by the International Business Magazine- Dubai and being recognized as one of the “Most Respected Entities in Sri Lanka 2022” by the renowned LMD magazine. The strategic road map for Fintrex is to embrace technology to improve efficiencies and cater to the emerging business needs and aspirations of modern clients on technology driven platforms. The digitalization of its operations places Fintrex in a position to minimize its environmental footprint to ensure sustainable operations.